Imperial, “The beer of Costa Rica”, was declared the first beer globally to be water positive.
Being “Water Positive” means having strategies in place to contribute with water conservation, “Imperial has managed to reduce in over 44% the consumption of water in its manufacturing process, with the help of investments in high technology equipment, and the establishment of good environmental practices regarding the adequate use of this vital liquid”, explained Gisela Sánchez, director of Corporate Relations for Florida Ice & Farm.
In order to earn this certification, the quantification is revised by Mexico’s Center of Analysis of the Life Cycle and Sustainable Design and verified yearly by the Technical Norms Institute of Costa Rica. Some of the aspects considered have to do with the obtaining of raw materials, manufacture, distribution, final disposition and packaging recycling practices, this helps determine the water footprint and the real impact in the ecosystem .
The positive value is also accomplished through the community water projects being developed in two important areas of Costa Rica: Gavilán Canta in Talamanca and Brasilito in Guanacaste.
“Devoted to the brand’s purpose to set the pace in being a different type of brand that leaves a positive footprint, and our philosophy of making of Costa Rica a “Pura Vida” country in every aspect, in Imperial we have been working on a sustainability plan that consists in developing diverse strategies to protect our ecosystem. Ticos are privileged to have abundant water resources in comparison to other countries, but we must have a proper use and sustainable management of water to preserve it for the current and future generations, and our brand is aware of this, and of the importance of preserving this wealth”, said Juan José Altmann, Brand Manager of Imperial.
Florida Ice & Farm (Fifco), also announced that they are launching a strategy named “Fifco Air Brands” with the purpose that their brands do not generate any environmental or social footprint during their life cycle.
The company expects to reach this goal by 2020 with their brands: Tropical, Cristal, Imperial, Mecochón Cero, The Westin Golf Resort & Spa Conchal Beach, Seagrams and Magic Hat.